Archive for the ‘Mobile Marketing’ Category

Mobile Messaging still the killer APP for your Cell Phone

There has been a lot of debate about how a company should attract buyers and sellers using mobile marketing. The dilemma using starts will considering an App (like an iPhone App). While the iPhone App looks great as an icon on your iPhone, your buyers may not likely use it the way you think they [...]

iPhone gets MMS. Everyone else already has it.

For several years now, CellSigns has been offering “Photos on Phone” feature that delivers photos to users without Mobile Data or Internet Plans. Why is this important? Because not everyone has an iPhone. Well, AT&T finally gave Multimedia Messaging Service, known as MMS to iPhone users this month. While users are rejoicing and saying to [...]

SMS/Text Messaging and MMS Usage soars in 2008

The CTIA just released the Semi-Annual Wireless Industry Survey Results …and it confirms what we already know – WIRELESS CONTINUES TO GROW AND PERFORM IN A TOUGH US ECONOMY. > 270 Million Wireless Users at the end of 2008. That is a year-over-year gain of 15 Million subscribers. Why is this important? Mobile is already [...]

Mobile is about Connection (response to the Mobile Marketing Advertising Age article.)

I just posted this in response to a January 2009 article on Advertising Age. Here’s what I had to say about branding in a down market. Mobile services and marketing is the perfect response to protecting a company’s revenue base. The recent news from many ecommerce sites is that they are slightly up… or moving [...]

The 5 Modes of Mobile – “Multimodal” as my English associates would say

This is a topic that constantly comes up when discussing mobile marketing and solutions with companies so I figured I should share some of this with our audience. About 3 years ago I heard a term used at a trade show by a European mobile firm and it really resonated with me because it was [...]