Blog:
 

Archive for the ‘Mobile Marketing Trends’ Category

Mobile is about Connection (response to the Mobile Marketing Advertising Age article.)

I just posted this in response to a January 2009 article on Advertising Age. Here’s what I had to say about branding in a down market. Mobile services and marketing is the perfect response to protecting a company’s revenue base. The recent news from many ecommerce sites is that they are slightly up… or moving [...]

January 22, 2009 in Mobile Marketing, Mobile Marketing Trends, Mobile Messaging, Print Media Mobile Marketing, SMS, Text Messaging

More SMS than CALLS: Phone calls take backseat to Text Messaging

As of Q2 2008, a typical U.S. mobile subscriber sends or receives 357 text messages per month, compared to placing or receiving 204 phone calls.  Though the number of calls has remained relatively steady, the number of text messages is up 450% from just two years prior.  Q2 2008 was the second consecutive quarter in [...]

October 1, 2008 in General, Mobile Marketing Trends, Mobile Messaging, SMS, Text Messaging

Florida Association of Realtors Mentions CellSigns as One of Top Six Hot Ways to Build Realtor Presence

Helping Realtors move beyond the simplicity of a web site for the purpose of marketing, Florida Association of Realtors’ (F.A.R.) most recent issue of Florida Realtor Magazine offers six ways to help Realtors make the most of the internet space as a marketing tool while not breaking the budget.  One suggestion they have is through the use of text [...]

September 4, 2008 in Mobile Marketing Trends, Mobile Messaging, Real Estate, SMS, Text Messaging

What is the most important feature on your cell phone?

We all know how valuable cell phones can be.  In a recent survey, conducted by Amplitude Research, Inc., 88% of those surveyed, not surprisingly, recognized the importance of having a cell phone in case of emergency.  What was interesting was what high value mobile consumers placed on text messaging.  When considering the purchase of a [...]

July 8, 2008 in Catalog Mobile Applications, General, Mobile Marketing Trends, SMS, Text Messaging

iPhone mobile web usage ‘off the charts’

The Mobile Web is back. Until the iPhone, it’s been a struggle to get manufacturers to take note. They can’t ignore it any longer. I know RIM (Blackberry), Motorola, LG, HTC, Samsung and others are quickly bringing their answer to this phenomena… but it could come too late. The iPhone is attracting higher numbers of [...]

March 19, 2008 in Mobile Devices, Mobile Marketing Trends, iPhone

« Previous Entries