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Archive for the ‘Mobile Messaging’ Category

Mobile is about Connection (response to the Mobile Marketing Advertising Age article.)

I just posted this in response to a January 2009 article on Advertising Age. Here’s what I had to say about branding in a down market. Mobile services and marketing is the perfect response to protecting a company’s revenue base. The recent news from many ecommerce sites is that they are slightly up… or moving [...]

January 22, 2009 in Mobile Marketing, Mobile Marketing Trends, Mobile Messaging, Print Media Mobile Marketing, SMS, Text Messaging

The 5 Modes of Mobile – “Multimodal” as my English associates would say

This is a topic that constantly comes up when discussing mobile marketing and solutions with companies so I figured I should share some of this with our audience. About 3 years ago I heard a term used at a trade show by a European mobile firm and it really resonated with me because it was [...]

November 18, 2008 in Catalog Mobile Applications, Mobile Marketing, Mobile Messaging, Mobile Web, Newspaper Mobile Marketing, Print Media Mobile Marketing, Real Estate, SMS, Text Messaging

More SMS than CALLS: Phone calls take backseat to Text Messaging

As of Q2 2008, a typical U.S. mobile subscriber sends or receives 357 text messages per month, compared to placing or receiving 204 phone calls.  Though the number of calls has remained relatively steady, the number of text messages is up 450% from just two years prior.  Q2 2008 was the second consecutive quarter in [...]

October 1, 2008 in General, Mobile Marketing Trends, Mobile Messaging, SMS, Text Messaging

Florida Association of Realtors Mentions CellSigns as One of Top Six Hot Ways to Build Realtor Presence

Helping Realtors move beyond the simplicity of a web site for the purpose of marketing, Florida Association of Realtors’ (F.A.R.) most recent issue of Florida Realtor Magazine offers six ways to help Realtors make the most of the internet space as a marketing tool while not breaking the budget.  One suggestion they have is through the use of text [...]

September 4, 2008 in Mobile Marketing Trends, Mobile Messaging, Real Estate, SMS, Text Messaging

50 Billion Text Messages a Month & Counting

At last week’s CTIA show in Vegas, the president of the CTIA announced that based on a survey they did with carriers, the number of text messages a month in December 2007 closing out the year with 48 Billion text messages for December. Based on our estimates, we are well on track to reach huge [...]

April 11, 2008 in CTIA, Mobile Messaging, SMS, Text Messaging

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