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Archive for the ‘Print Media Mobile Marketing’ Category

Mobile Web Usage Doubles in January 2009

Great news released today on Mobile Internet Usage (Mobile Internet) from January 2009. Mobile devices are becoming the mobile newspaper. CellSigns has been tracking mobile usage for newspapers and publishers since 2006 and recent surges indicate a major push from consumers for ease of access. According to a report released Monday by market researcher comScore, [...]

March 16, 2009 in General, Mobile Search, Mobile Web, Newspaper Mobile Marketing, Print Media Mobile Marketing, SMS, SMS Search

Mobile is about Connection (response to the Mobile Marketing Advertising Age article.)

I just posted this in response to a January 2009 article on Advertising Age. Here’s what I had to say about branding in a down market. Mobile services and marketing is the perfect response to protecting a company’s revenue base. The recent news from many ecommerce sites is that they are slightly up… or moving [...]

January 22, 2009 in Mobile Marketing, Mobile Marketing Trends, Mobile Messaging, Print Media Mobile Marketing, SMS, Text Messaging

The 5 Modes of Mobile – “Multimodal” as my English associates would say

This is a topic that constantly comes up when discussing mobile marketing and solutions with companies so I figured I should share some of this with our audience. About 3 years ago I heard a term used at a trade show by a European mobile firm and it really resonated with me because it was [...]

November 18, 2008 in Catalog Mobile Applications, Mobile Marketing, Mobile Messaging, Mobile Web, Newspaper Mobile Marketing, Print Media Mobile Marketing, Real Estate, SMS, Text Messaging

What is the most important feature on your cell phone?

We all know how valuable cell phones can be.  In a recent survey, conducted by Amplitude Research, Inc., 88% of those surveyed, not surprisingly, recognized the importance of having a cell phone in case of emergency.  What was interesting was what high value mobile consumers placed on text messaging.  When considering the purchase of a [...]

July 8, 2008 in Catalog Mobile Applications, General, Mobile Marketing Trends, SMS, Text Messaging