Archive for the ‘Catalog Mobile Applications’ Category

The 5 Modes of Mobile – “Multimodal” as my English associates would say

This is a topic that constantly comes up when discussing mobile marketing and solutions with companies so I figured I should share some of this with our audience. About 3 years ago I heard a term used at a trade show by a European mobile firm and it really resonated with me because it was [...]

What is the most important feature on your cell phone?

We all know how valuable cell phones can be.  In a recent survey, conducted by Amplitude Research, Inc., 88% of those surveyed, not surprisingly, recognized the importance of having a cell phone in case of emergency.  What was interesting was what high value mobile consumers placed on text messaging.  When considering the purchase of a [...]