Blog:
 

Mobile Messaging still the killer APP for your Cell Phone

There has been a lot of debate about how a company should attract buyers and sellers using mobile marketing. The dilemma using starts will considering an App (like an iPhone App). While the iPhone App looks great as an icon on your iPhone, your buyers may not likely use it the way you think they will. Why? The primary fundamental reason is that most agents will launch a mediocre iPhone App that won’t really deliver much value.

Furthermore, buyers do not (let me repeat) DO NOT WANT TO DOWNLOAD AN APP IN FRONT OF YOUR PROPERTY FOR SALE. Why? Because they don’t know you. Nor do they want to download an App from an untrusted source, especially while out in public.

What will they do? TEXT. They will click on a mobile website from the link in the text… but not download an app out in public. While CellSigns provides mobile marketing for real estate and offers Text, Apps, and a multitude of other mobile services, we ALWAYS START WITH TEXT because it’s what people do. Let’s face it, people today text 2.5 times more than make/receive calls. The average 38 year old sends/receives 500 texts a month compared to 200 phone calls. That’s unbelievable… and that trend isn’t slowing down. Consider these other facts:

According to a survey conducted by Tekelec (a messaging company powering telecom operator applications), 60% of 45 year olds were found to be just as likely to use SMS as they were to make voice calls from their mobile device. The survey of 500 people in North American and Europe also found that text messaging is gaining on email as the preferred means of daily international communication, with 32% of responses across all ages preferring SMS, compared to 33% for email. And nearly a third of respondents said their use of SMS would increase in 2010.

In addition, more than 80 percent of respondents across all age groups thought they would get a quicker response from a text than from an email or voice message. Women preferred to let their fingers do the talking, with 40% describing themselves as ‘mainly texter’, compared to 30% of men.

One more difference between the sexes: women were more likely to engage in TV voting via text, with 25% versus just 14% of men engaging in such behavior.

But those under 35 were the most likely age group to vote via text, with 16% of them saying they do so, followed by 9% of 35-44 year olds, and 7% of those 45 and older. However, 35-44 year olds are the largest consumers of news and sports by text at 18% compared to 17% for those under 35, and only 8% for those over 45.

So don’t forget that mobile STARTS WITH TEXT and should only be complemented with an App when they have the text down. It’s how people connected. So get mobile today. Consider Real Estate Marketing by CellSigns, Mobile IDX by Mobile Agent and Mobile Marketing Center for mobile marketing campaigns.

March 7, 2010 in Mobile Apps, Mobile Marketing, Real Estate, Real Estate Agents, Real Estate Marketing, Text Messaging

Comments

No comments



Leave a comment

Comments