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SMS/Text Messaging and MMS Usage soars in 2008

The CTIA just released the Semi-Annual Wireless Industry Survey Results …and it confirms what we already know – WIRELESS CONTINUES TO GROW AND PERFORM IN A TOUGH US ECONOMY. > 270 Million Wireless Users at the end of 2008. That is a year-over-year gain of 15 Million subscribers. Why is this important? Mobile is already [...]

April 1, 2009 in CTIA, General, Mobile Marketing, Text Messaging, Wireless Carriers

The 5 Modes of Mobile – “Multimodal” as my English associates would say

This is a topic that constantly comes up when discussing mobile marketing and solutions with companies so I figured I should share some of this with our audience. About 3 years ago I heard a term used at a trade show by a European mobile firm and it really resonated with me because it was [...]

November 18, 2008 in Catalog Mobile Applications, Mobile Marketing, Mobile Messaging, Mobile Web, Newspaper Mobile Marketing, Print Media Mobile Marketing, Real Estate, SMS, Text Messaging