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More SMS than CALLS: Phone calls take backseat to Text Messaging

As of Q2 2008, a typical U.S. mobile subscriber sends or receives 357 text messages per month, compared to placing or receiving 204 phone calls.  Though the number of calls has remained relatively steady, the number of text messages is up 450% from just two years prior.  Q2 2008 was the second consecutive quarter in [...]

October 1, 2008 in General, Mobile Marketing Trends, Mobile Messaging, SMS, Text Messaging