SMS/Text Messaging and MMS Usage soars in 2008
The CTIA just released the Semi-Annual Wireless Industry Survey Results …and it confirms what we already know – WIRELESS CONTINUES TO GROW AND PERFORM IN A TOUGH US ECONOMY. > 270 Million Wireless Users at the end of 2008. That is a year-over-year gain of 15 Million subscribers. Why is this important? Mobile is already [...]
April 1, 2009 in CTIA, General, Mobile Marketing, Text Messaging, Wireless Carriers
More SMS than CALLS: Phone calls take backseat to Text Messaging
As of Q2 2008, a typical U.S. mobile subscriber sends or receives 357 text messages per month, compared to placing or receiving 204 phone calls. Though the number of calls has remained relatively steady, the number of text messages is up 450% from just two years prior. Q2 2008 was the second consecutive quarter in [...]
October 1, 2008 in General, Mobile Marketing Trends, Mobile Messaging, SMS, Text Messaging
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