Cellifieds™

Cellifieds™ Mobile Publishing Platform for Newspapers - Deliver News, Content & Classified Ads via SMS and WAP

Introducing Cellifieds™ powered by CellSigns, Inc. The Cellifieds Multi-Medium Newspaper and Publishing Mobile Platform allows publishers, aggregators and partners to distribute and monetize content via the mobile channel. The only 360-degree solution deployed in the publishing/classified industry, Cellifieds works on over 98% of all cell phones.

The Cellifieds publishing suite addresses the dynamic nature of the mobile consumer through a multi-medium approach with print, web, mobile, and point-of-sale integration points. Winner of an NAA award for deployed solutions and the only vendor endorsed by some of the largest advertising vendor platforms in the industry, Cellifieds minimizes the challenges faced by the industry by developing effective strategies to monetize the mobile channel. The integrated solution platform includes the following modules with additional features and functionality available through customization.

Mobile Newspaper Solutions

• Mobile Search - Through a proprietary multi-modal mobile search platform Cellifieds provides access to information ranging from local businesses to homes for sale with context-relevant advertising from publishing/classified partners. Information can be accessed over WAP and SMS or a combined method. Consumers can receive information on everything from a home for sale to the address, phone number, map and a mobile coupon to the local pizza restaurant.
• Mobile IDs - By texting a Mobile AD ID#, consumers receive an SMS and WAP page with photos and video, where available. Consumers connect with the advertiser in real time, via click-to-call and link-to-call features over all mediums, providing a rich experience. Cellifieds currently manages over 1.5 million mobile ID's in print and point-of-sale advertising.
• WAP - The Cellifieds platform offers dynamic mobile internet pages with real-time device recognition capability. It offers complete content, commerce and community information to expand advertising opportunities to the wireless web. The CellSigns team has over 20 years combined WAP development experience.
• Mobile Alerts - Users receive mobile notification of ads or listings that match specific search criteria entered on publishers' websites. The matching listing(s) is sent directly to the cell phone with full text descriptions, contact information and photos or video, if available.
• Mobile Ad Posting - Allows advertisers to post daily specials to the publishing platform, such as classified ads, free ads or premium ads with photos or video, via SMS/Text Message.
• Mobile Modules - Mobile coupons, send-to-phone, mobile blasts, mobile mapping and more. These modules are tightly integrated into the platform and create additional value to the overall solution.
• Ad Center - Enables publishers to sell and serve up mobile ads.
• Reporting - Cellifieds provides a comprehensive reporting view across the entire publishing platform allowing the publisher to track their audience and target relevant advertising by location, interest and category.

Enable consumers to search by any criteria and receive relevant content on their mobile device including news, mobile coupons, photos, detailed descriptions, and advertiser information. There is a full featured reporting engine and a lead generation component that ads value to the advertiser. Mobile pages for photo and property information support context relevant banner advertising opportunities for display ads and sponsorships.

Benefits

• Expand your brand, newspaper or service as the provider of valuable content on the Third Screen - the cell phone.
• Increase classified ad spending by providing a mobile toolset with local and/or national content.
• Create context relevant banner advertising opportunities that supports click through or static ads on all pages displayed on the mobile device.
• Send photos and detailed descriptions on ads delivered.
• Click-to-talk features available that allow consumer to instantly connect to the advertiser.
• Location Mapping services.
• Coupon Engine that delivers coupons from local business based on keyword sponsorship or request by coupon ID.
• A powerful extension of the web and print medium.

Value Proposition

• Increase ad revenue by securing the mobile channel in your market. Get your SHORT CODE today.
• Serve context relevant banner ads on mobile pages.
• Monetize local and national sponsors by allowing them to advertise on all text messages delivered to the consumer.
  NOTE: The response rate to text ads by U.S. mobile subscribers was 7 percent (M:Metrics, October 2006).