Coldwell Banker Burnet Introduces Three Mobile Information Services That Give Home Buyers Convenient Access to Home For Sale Information

EDINA, Minn. (January 8, 2009)—Coldwell Banker Burnet, a leading real estate brokerage serving Minnesota and western Wisconsin, announced today that it has launched three phases of a new mobile real estate information service that gives home buyers convenient access to local home for sale information using CellSigns’ Mobile Agent™ tools. The Mobile Agent service enables home buyers to access property information in three ways:

• Use their cell phones to perform a text message search of all homes on the market by Property Address, Street Name, MLS ID Number, Neighborhood, and other criteria.  (Text 353052 to 74362 or Text 4368 Vernon to 74362)
• Use their cell phones in conjunction with Coldwell Banker Burnet’s exclusive Home InfoLine to electronically retrieve detailed property descriptions and photographs.  Consumers call the Home InfoLine, key in a property ID number and receive property information on their cell phones.  (Call 952.844.3000 or 888.844.3002 and enter 353052)
• Access property information via a mobile Internet site that has been formatted and optimized for cell phones.  (Visit http://m.cbburnet.com/ and search by Address, City, Zip, or MLS ID.)   

Mark Ford, CEO of CellSigns Inc. said, “We are pleased to add Coldwell Banker Burnet and their 27 offices and 2300 agents to our growing list of clients.  It clearly demonstrates their commitment to provide a higher level of service in their market by offering mobile access for their buyers and agents on more than 40,000 properties in the local MLS.  It’s the perfect service during this changing market, and fills the gap where the Internet leaves off.  A buyer inevitably leaves their computer and begins traveling around town in search of the ideal home.  Our service gives buyers important access to any home for sale, anytime, anywhere.”  

Mobile Agent also offers consumers the following features and benefits:

• Information on comparable properties with similar prices and features.
• Click-to-Call feature empowers consumers to instantly connect to their Coldwell Banker Burnet sales associate.
• Activity tracking of all homes viewed, along with mapping of the properties.  (After using the service, go to http://mymoag.com and log in using your cell phone number + PIN.)
• Mobile Agent works on all cell phones without downloads or special phone browsers.

The popularity of text messaging has never been greater.  Text messaging usage continues to increase by more than 150 percent year over year.  As of June 2008, CTIA, the international association for the wireless telecommunications industry, estimated that more than 75 billion text messages were sent/received in the United States every month.

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CellSigns (www.cellsigns.com), a wholly owned subsidiary of QWASI Inc.,  is a leading mobile marketing company providing interactive mobile solutions for business via text messaging, SMS, MMS and WAP.  The company’s services are supported by every major wireless carrier and work on more than 99 percent of all cell phones.  The company offers real estate marketing tools, SMS chat, mobile classifieds, mobile real estate search tool Mobile Agent (http://www.mymobileagent.com/), click-to-chat, click-to-text, Mobile IM (MIM) applications, group communication, enterprise alerting and the only interactive property marketing service for real estate.  CellSigns powers over 1.1 million real estate listings, 1.5 million mobile ads and alerts.  CellSigns is the winner of the Most Innovative Technology in Real Estate from Inman News. For more information, contact David Geipel at 877-747-9274 or dgeipel @ cellsigns.com.