New Cellifieds service unites newspaper with mobile commerce

Philadelphia, PA – November 1, 2006 – Classified advertising has come into the 21st century with a revolutionary new service that puts the newspaper in readers’ hands… with their cell phones. CellSigns, Inc., the premier provider of interactive mobile applications, has partnered with the Palm Beach Post newspaper in Florida to launch the first mobile classified ads.

Readers can now get real estate, auto, job and other info-on-the-go. With either a cell phone or pda with text messaging or web access, readers can now get details on the spot for classified listings in the Palm Beach Post. Interested in what the home looks like? The new service brings print to life with photos and other detailed information. “More local residents have mobile devices than have Internet connections,” said PalmBeachPost.com General Manager Dan E. Shorter. “With our mobile and Internet services, kiosks and the newspaper we now offer the largest possible reach for any advertiser in our area.”

The new service from CellSigns is called Cellifieds. The technology platform empowers classified advertising publishers, providers and aggregators to monetize Classified Ad content via the cell phone. “We are very pleased to power the new Palm Beach Post Mobile service. It’s a unique offering that reaches customers any time and any place,” said Mark Ford, CEO of CellSigns. “The landscape for newspapers changes when they can reach a new customer through the mobile channel with interactive text messaging features for classified ads. It also extends the advertiser’s message into mobile ads.” Cellifieds enable users to request and receive information on classified ads by texting specific codes to the service or with a mobile search using targeted keywords and search criteria. The user receives the results and can then get additional information on an ad including pictures, or contact the seller directly with a click-to-call.

"We believe that in the future, success in the newspaper industry is going to rely on our ability to quickly adapt our core products to the on-the-go lifestyle of our customers,” said Gina C. Wilcox, director of online development. “The introduction of Mobile IDs in our Classified ads is just one step in that direction. Unlike traditional distribution models, the implementation of Mobile Classifieds empowers our customers to access the information they need -- when and how they need it."

ABOUT CELLSIGNS

CellSigns (cellsigns.) interactive solutions for businesses via text messaging, MS, MMS and WAP. Supported by every major wireless carrier and working on over 98% of all cell phones, the company offers private labeled mobile search tools, click-to-text, mobile chat applications and the only interactive property marketing service for real estate. The company recently won the “Most Innovative Technology of the Year” award by Inman News.

CELLSIGNS CONTACT

Jim Metz, CellSigns, 877-747-9274, This e-mail address is being protected from spam bots, you need JavaScript enabled to view it