CellSigns, Inc announces new Multi-Medium Mobile Publishing Solution for Newspapers

PHILADELPHIA, April 26, 2007 – Newspapers are the number one local media brand in spite of eroding

circulation over the last decade. To remain the leading local destination, newspapers are investing in mobile

technology to expand their reach and footprint. CellSigns, Inc. announced the industry’s first mobile platform,

Cellifieds multi-medium mobile solution for Newspapers at NEXPO, the Newspaper Association of America

annual trade show in Orlando.

Cellifieds bridges the offline, online and mobile channels. With a cell phone, users can shop the local classifieds

for a car, browse pictures and information on homes for sale, or even sign up for alerts and breaking news. The

customer can also click on the newspaper website and send a news story, coupon or ad to their cell phone with

send-to-phone. “Timing is critical for newspapers when delivering mobile content to consumers,” said David

Geipel, President CellSigns, Inc. “Our platform mobilizes content and puts it in the hands of consumers – while

they are on the go, when and how they want it.”

CellSigns has been powering mobile solutions in other industries including real estate for over three years, but

isn’t new to newspapers. “It’s been exciting working with newspapers for the last two years building their

mobile strategy. Our company has quickly responded with a multi-modal approach that delivers the consumer

experience across various mobile phones and technologies including SMS (text messaging) and WAP (mobile

internet),” says Mark Ford, CEO CellSigns, Inc. The newspaper industry is in the midst of change as Google

and Yahoo attempt to own the local mobile market place. Newspapers are reacting by developing a mobile

strategy to build their mobile brand. “The papers are quickly learning they need to secure their branded short

code for their market and start building an audience,” adds Ford.

The newspaper industry is in the midst of rebranding themselves as the complete local media source. In the fall

of 2006 the Palm Beach Post launched Cellifieds mobile classifieds and made their ads and classifieds available

via a cell phone using their short code (72727). They recently announced a mobile search that allows customers

to search the paper via SMS/text messaging and WAP. With the Cellifieds mobile newspaper platform, the Post

won the coveted NAA PRESSTIME magazine 2007 Innovative Operations Award for Mobile Ads on Saturday,

April 21, 2007 at the NAA NEXPO conference. “Newspapers today see mobile as the next channel, but it needs

to be stressed that timing is critical for them to get their content into the hands of their consumer before

someone else does,” add Geipel.

ABOUT CELLSIGNS

CellSigns (www.cellsigns.com) is a leading mobile applications company providing interactive solutions for

businesses via text messaging, SMS, MMS and WAP. Supported by every major wireless carrier and working

on over 98% of all cell phones, the company offers Cellifieds (mobile classifieds), private label mobile search

tools, click-to-chat/live chat, click-to-text, Mobile IM (MIM) applications, customized alerting and the only

interactive property marketing service for real estate. The company has won numerous awards including Most

Innovative Technology by Inman News and two Newspaper Association of America awards for its client: a

NAA Edgie and PRESSTIME technology award for Innovative Operations.