CellSigns Integral to Real Estate Marketing in 2006

Philadelphia, PA, December 5, 2005

According to the Chinese calendar, 2006 is the Year of the Dog. According to Dave Geipel, co-founder of QWASI and CellSigns, “2006 will be the year of Text Messaging, especially for real estate.” Geipel and business partner Mark Ford developed CellSigns, the only interactive text-message based marketing system for Real Estate agents.

Thanks to CellSigns, the real estate industry, which tends to be slower than average to adopt new technology, has begun to embrace text-messaging. “The internet made us reevaluate how we [as real estate agents] can deliver value to the sellers and buyers we serve. It’s very clear that the consumer wants as much information as possible; CellSigns is the next generation of providing information to consumers – at the point-of-sale, while they are in front of the property,” says Ford.

Real Estate Text Messaging is on the forefront of explosion. The growth of text messaging parallels the early growth of the internet. According to the CTIA, over 7 billion text messages were sent in the month of June this year. And that’s more than 200% growth since 2004. SMS text messaging is an ideal channel because nearly 95% of all active cellular telephones in the U.S. and Canada have text-messaging capability. In addition, the median age of internet home buyers and text message users are nearly identical: 38-39 years old. “Text messaging is changing the way people communicate. It is the next big thing in this industry and helps brokers/agents differentiate themselves.” says Geipel.

2006 promises to be a competitive year in real estate, requiring agents to work harder to get listings. Utilizing CellSigns, they can work smarter by putting this technology to work on behalf of their clients. Real estate brokers and agents alike realize the value of using CellSigns. Simple to use- agents just place the rider or yard sign on the property, enter basic information online and buyers can use their cell phones to receive property details. Available 24/7, the interactive features that CellSigns offers allow the home buyer to schedule a showing, request a callback from the agent or request a property brochure by email. CellSigns takes the consumer experience to the next level; it provides the agents with a powerful way to attract more listings and court more buyers, something vital in a competitive market. CellSigns will be on display at the Triple Play 2005 REALTOR Convention & Trade Expo, Booth # 139 from December 6 – 8, 2005 in Atlantic City, NJ.

About CellSigns

CellSigns, by Philadelphia’s QWASI, Inc, is the real estate industry's only interactive lead generation system that empowers buyers to receive property information via text messaging and qualifies leads for agents. Developed by agents for agents, CellSigns utilizes the latest in SMS text messaging to deliver information to customers on wireless carriers including Cingular, Sprint, Nextel, T-Mobile, and Verizon. Powered by QWASI’s patent pending technology, text messaging is now made interactive. The exclusive Text-for-Email solution allows buyers to send an email address via a text message and receive a brochure via email on the property of interest.