Text Message Statistics
Company :: Text Message Statistics (updated 3/2007)
Text Messaging Background
SMS (Text Messaging) is a breakthrough communication medium as evidenced by growth year after year. As of December 2006, over 18.5 billion text messages are sent every month – and that number has grown by 250% each year for the last two years. To validate the future growth within the channel, over the next 2 years, Verizon Wireless anticipates the number of text messages sent by their users on their network to grow nearly 5x from 400mm per month (in July 2005) to over 2 billion per month.
SMS is also the only universal mobile platform for the masses. It does not require special equipment as it is already available on over 98% of all cell phones.
US Mobile Content Market = 68.7 million text users
- 79% of the US owns a mobile phone
- 184mm mobile phones users
- 182mm text enabled handsets
- 31.2mm text & web enabled phones
SMS growth in the United States
Every 6 months since the launch of the CSCA (June 2003) SMS traffic volumes have increased at least 37% in the U.S. It has quickly changed the way people communicate and access information. Currently over 8mm text messages are being sent each month and experts project it to grow to 80 billion a month in 2008.
SMS Messages Sent Each Month
US Mobile 'Text Message' User
Median age of a Text Message user and Internet home buyer is 38 yrs old.- it's the same client.
Median Age: 38 |
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Industry Watch
M:METRICS UNVEILS INDUSTRY'S FIRST DEFINITIVE MOBILE MARKETING METRICS
Tuesday, Oct 3, 2006
http://mmetrics.com/press/PressRelease.aspx?article=20061003-sms-shorttext
Yahoo Debuts Sponsored Mobile Search Results in US Starting Today
Wednesday, Oct 4, 2006
http://mobilecrunch.com/2006/10/04/yahoo-debuts-sponsored-mobile-search-results-in-us-starting-today/