Solutions :: Newspaper/Publishing Solutions
The Cellifieds™ Multi-Medium Newspaper and Publishing Platform allows publishers, aggregators and partners to distribute and monetize content via the mobile channel. The only 360° solution deployed in the publishing/classified industry. Cellifieds works on over 98% of all cell phones. The Cellifieds publishing suite addresses the dynamic nature of the mobile consumer through a multi-medium approach with print, web, mobile, and point-of-sale integration points. Winner of two NAA awards for deployed solutions and the only vendor endorsed by some of the largest advertising vendor platforms in the industry. Cellifieds minimizes the challenges faced by the industry by developing effective strategies to monetize th emobile channel. The integrated solution platform includes the following modules with additional features and functionality available through customization.
- News Blasts - Broadcast breaking news, weather and sports alerts to customers via SMS.
- Mobile Search - Through a proprietary multi-modal mobile search platform, Cellifieds provides access to information ranging from local businesses to homes for sale with context-relevant advertising from publishing/classified partners. Information can be accessed over WAP and SMS or a combined method. Consumers can receive information on everything from a home for sale to the address, phone number, map and a mobile coupon to the local pizza restaurant.
- Mobile IDs - By texting a Mobile AD ID#, consumers receive an SMS and WAP page with photos and video, where available. Consumers connect with the advertiser in real time, via click-to-call and link-to-call features over all mediums, providing a rich experience. Cellifieds currently manages over 1.5 million mobile ID's in print and point-of-sale advertising.
- WAP - The Cellifieds platform offers dynamic mobile internet pages with real-time device recognition capability. It offers complete content, commerce and community information to expand advertising opportunities to the wireless web. The CellSigns team has over 20 years combined WAP development experience.
- Mobile Alerts - Users receive mobile notification of ads or listings that match specific search criteria entered on publishers' websites. The matching listing(s) is sent directly to the cell phone with full text descriptions, contact information and photos or video, if available.
- Mobile Posting - Allows advertisers to post daily specials to the publishing platform, such as classified ads, free ads or premium ads with photos or video, via SMS/Text Message. Also push direct "man-on-the-street" news from users as they see news happening. Allow text and images to be posted directly to the newsroom.
- Ad Center - Enables publishers to sell and serve up mobile ads. Publishers can monetize the mobile channel.
- Mobile Modules - Mobile coupons, send-to-phone, mobile blasts, mobile mapping and more. These modules are tightly integrated into the platform and create additional value to the overall solution.
- Reporting - Cellifieds provides a comprehensive reporting view across the entire publishing platform allowing the publisher to track their audience and target relevant advertising by location, interest and category.