MOBILE MARKETING & MCOMMERCE TRENDS
How to Reach Today's Mobile Consumer:
The case for Mobile Marketing & MCommerce
Consumers have never been more inundated with marketing messages. Companies compete for attention via print advertising, tele-marketing, radio and television advertising, email & online marketing. Consumers have responded to multi-channel efforts - when the multi-channel shopping experience fits their lifestyle.
Today it's all about connection. Mobilility is now considered *most important* in a person's daily life. Consumers only want to communicate to companies who reach them - on their terms.